Launch Visibility Playbook
A practical checklist for communication, discovery platforms, listings, and post-graduation tasks.
Visibility starts with consistency
Repetition is key. Ensure you have a source of truth for information about your launch.
| Item | Guidance |
|---|---|
| Project name and ticker | Use the exact spelling and capitalization everywhere. |
| Slogan or tagline | One sentence about the token or project. |
| Full description | Approximately 250-500 words describing what you’re working on. |
| Token logo | A high-quality square PNG with a transparent background. |
| Your website | Display the official contract, social accounts, and project description. |
| Contract address | Copy directly from the Boardwalk profile or chain explorer. |
| Social links | X, Telegram, Discord, Café Boardwalk, GitHub, and docs where applicable. |
| Supply information | Total supply, circulating methodology, vesting allocations, and supporting links. |
As soon as your launch is created
- Pin official information about your launch to all your social channels.
- Mobilize your community to help your token graduate. Spread the word!
- Be available to answer community questions.
- Monitor your chats for impersonators and fraudulent actors. Scammers are rampant on social media, especially Telegram.
Communicate during the auction
Give people a reason to care. Explain why the token exists.
Get people to understand. The auction schedule and current progress.
Share what comes next. What happens after the auction ends, such as the claim cliff and LP incentives.
Immediately after graduation (live trading)
Begin submitting information to platforms where people are looking for new launches.
Update token information on GeckoTerminal
GeckoTerminal automatically lists your token once its liquidity pool is seeded on Uniswap. However, the token’s information, such as the description and logo, must be updated manually.
Verify the token on DEX Screener
DEX Screener also indexes your token automatically once its liquidity pool is seeded on Uniswap and the first trade lands. Basic listing is free and needs no application. Like GeckoTerminal, the token’s displayed information must be updated manually. On DEX Screener this goes through “Enhanced Token Info”, an optional paid service.
DEX Screener also offers optional Boosts. These may increase visibility temporarily, but they do not guarantee that a token will trend.
List your token on CoinGecko
Seeding a pool gets it tracked on GeckoTerminal, but it does not create a CoinGecko listing. A standard listing requires submitting a request and active trading on a tracked exchange.
The public verification process involves:
- Publish a verification post from an official social account linked by the project website.
- State that the project is submitting a CoinGecko request.
- Include the GeckoTerminal link where applicable.
- Submit the listing form on CoinGecko with a link to your verification post on X.
- You’ll receive a request ID from CoinGecko. Reply to your original X post with that ID as a comment.
Submitting a request is free, but it may be rejected if trading volume is below CoinGecko’s requirements. For faster turnaround, CoinGecko offers Fast Pass, a paid expedited review that does not guarantee approval.
First-week operating checklist
First 24 hours of trading
- Publish an official trading announcement and pin it to your socials
- Explain the 90-minute anti-sniper window
- Update GeckoTerminal
- Update the DEX Screener page
- Ensure your launch contributors know when their claim cliff ends
- Continue answering questions
Days 2-6 of trading
- Submit active CoinGecko and CoinMarketCap applications
- Share development, community, or product updates
- Prepare contributor claim instructions
- Monitor fake accounts, pools, and contract addresses
Day 7 of trading
- Once the 7-day claim cliff ends (exactly seven days after liquidity was seeded), publish an announcement that contributors may begin claiming their tokens on Boardwalk
- Remind contributors to use the wallet that joined the auction
- If applicable, confirm vesting recipients can view their schedules
Launching is only the start
The strongest token economies continue communicating after the auction, keep their information consistent, answer questions publicly, and give users reliable places to verify every important link.
Third-party listing and promotional services are optional, independently operated, and subject to their own review standards. Paying for an expedited review or profile product does not guarantee listing approval, trading activity, visibility, or any particular market outcome.
Always beware of scammers, and do not immediately trust anyone claiming to provide services on social media.