Brand Guidelines
2026
Community-centered, fee-protected economies
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BoardwalkCustom Wordmark
- Modified “Satoshi — Black Italic” with custom strikethrough styling.
- All letters in the wordmark are equal height except “O”.
- LRTB padding is the width of one “B”.
If typing it out
- Usage
- Display, Large Ideas, Kinetic Text
- Size
- 96px
- Tracking
- -6%
- Line height
- 84
- Case
- Caps Lock
LogoAvatar — for social platforms
- Width of the whale is ¾ of the width of the container it lives in.
- Use this for social media platforms — the square version, not the circle variants.
LogoCircle — not for social avatars
- No stroke: width of whale is ¾ of the container.
- Stroke: width of whale is ⅔ of the container.
- Stroke of the circle (if any) is 1/25 of the width.
- Not for social media platforms — it will crop.
Logo with WordmarkHero — Variant A
- The “B” in BOARDWALK is the unit of measure.
- Padding LR is the width of one “B”.
- Padding TB is half the width of one “B”.
- Whale is 2 ⅓ the height (7 units) of one “B”.
- Variant A is suited for large use — hero sections, etc.
Logo with WordmarkNavigation — Variant B
- The “B” in BOARDWALK is the unit of measure.
- Padding LR is the width of one “B”.
- Padding TB is half the width of one “B”.
- Whale is 1 ⅔ the height (5 units) of one “B”.
- Variant B is suited for small use — menu bars, etc.
Logo with WordmarkStacked
- The “B” is the vertical unit of measure.
- Padding LRTB equals the height of one “B”.
- Width of whale is 7/12 of the BOARDWALK wordmark.
- Grid is 5 “B” high, 1 wordmark wide.
- Whale anchors to the top; wordmark anchors to the bottom.
- All letters equal height except “O” — do not anchor “O”. Use “B”, not “O”, to anchor.
Boardwalk ColorsGreyscale
- Black & White / Greyscale should never be used on native branding.
- The only use case is third-party websites that require a black / white / grey palette.
